Fairuze Shahari, Author at CloudRock® Digital Marketing Agency | Singapore - Page 2 of 5

Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play

It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean, …

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