Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords and writing text ads are easy. Getting a return on your ad spend? Now, that can prove quite elusive. We’ve seen many companies create these PPC mistakes: 1) Not Understanding Your Personas Your buyer personas […]
8 Common PPC Mistakes B2Bs Make Read More »
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach is still the most extensive, despite its latest changes. Here are some Facebook statistics to prepare you for 2015.
24 Facebook Statistics Every Marketer Should Know Going into 2018 Read More »
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you need to re-examine how your PR agency is reporting its impact on your business. You would be interested in this if you want to better understand how the value you are getting from PR efforts.
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’ Read More »
It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean,
Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play Read More »
We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They’ve tried it, and it didn’t work for them. The stories of waste can be quite overwhelming. But is it true that AdWords doesn’t work for B2B companies? Not at all. We have worked with many B2B companies for
How to Run Successful B2B AdWords Campaigns Read More »
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017
10+ Verifiable SEO Statistics Every Marketer Must Know in 2017 Read More »
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to business destroying. We go into some of the most common Google penalties we have come across. 1) Google Penguin Penalty We’ll
6 Google Penalties Your SEO Should Have Warned You About Read More »
Are you planning to build or redesign your website this year? We look at some essential features that every essential website needs to have in 2017. MOBILE-FRIENDLINESS Mobile and tablet Internet usage has surpassed desktop usage worldwide since 2016. Your customers are increasingly mobile and they expect you to be able to cater to their
13 Essential Features for a Modern Website in 2017 Read More »
One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is to run a social media contest. A few years ago, if you had wanted to run a contest on Facebook, you had to use a third party app. Now, you can just run it on
6 Facebook Contests For You to Try Read More »
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work. There are hundreds of factors that come into play when determining which web page to rank for a given search query. And of course, Google changes them constantly. Some of these changes are small
What is Rankbrain & How Will It Affect SEO? Read More »