Social Media Marketing Jobs

Highlights

Location: Hybrid (Primarily remote with in-person events)
Salary Range: RM2,000-RM3,200
Employment Type: Full-time / Contract

• Create and manage content across multiple social media platforms for diverse clients
• Autonomous, flexible and engaging working environment
• Work Closely with Core Founding Team

KEY RESPONSIBILITIES

Content Creation & Strategy

• Develop engaging, creative, and brand-aligned content, including videos, graphics, and written posts across different social media platforms such as TikTok, Facebook, and Instagram.
• Stay updated with emerging trends on social media and adjust content strategies accordingly.
• Write compelling captions, taglines, and CTAs for all platforms to drive engagement and interactions.

Visual & Video Content Production

• Plan, shoot, and edit video content independently or collaboratively, ensuring alignment with campaign objectives and brand tone.
• Serve as the on-camera talent for video content, showcasing confidence and creativity while engaging with the audience.
• Create graphics and visual content using Canva or similar tools, ensuring brand consistency.
• Adapt and repurpose content formats to suit various platform requirements while maintaining cohesive messaging.

Creative Briefing & Coordination

• Develop detailed briefs for designers and videographers as needed.
• Coordinate with designers, photographers, and other creative team members to ensure timely delivery of high-quality content.

Community Engagement

• Actively engage with followers through comments, direct messages, and real-time interactions, building a strong online presence.
• Collaborate with influencers and creators to generate content ideas and initiate partnerships.
• Identify, engage, and build relationships with Key Opinion Leaders (KOLs) and Content Creators for potential collaborations and content amplification.
• Encourage, collect, and curate User-Generated Content (UGC) from followers, influencers, and brand advocates, integrating it into content strategies.
• Monitor and respond to UGC submissions, fostering a community-driven approach to content creation.

Content Scheduling & Posting

• Plan, schedule, and publish content regularly across all platforms, maintaining consistency in posting cadence and brand messaging.
• Be available for occasional in-person event coverage, capturing real-time content and hosting live interactions.

Performance Analysis

• Monitor and analyse content performance using analytics tools, adjusting strategies to optimize engagement and growth.
• Prepare reports summarizing key metrics, trends, and insights, offering recommendations for improved content strategies.
• Any other ad hoc activities as directed by management

Requirements

Education & Experience

• Degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Must have a proven track record of creating engaging content and experience managing a social media account (personal or brand). Minimum 1 years’ experience in a digital marketing or marketing position preferred.

Key Skills

• Strong understanding of Meta and TikTok’s platform, features, and audience preferences.
• Proficiency in video shooting, editing, and basic on-camera presentation skills.
• Demonstrated ability in using TikTok’s in-app tools or mobile apps like CapCut or InShot.
• General confidence in using various software and tools for work.
• Strong copywriting skills in Bahasa Malaysia; proficiency in English is a bonus.
• Data-driven mindset with the ability to interpret basic analytics and make content adjustments.

Work Style

• Self-starter with a passion for creativity, storytelling, and social media.
• Comfortable appearing on-camera and creating engaging, personable content.
• Ability to work independently with minimal supervision, meeting deadlines consistently.
• Adaptable and culturally aware, with an understanding of local trends and culture.

Additional Information

• Work Hours: Flexible, focusing on content output and engagement rather than a strict 9-5.
• Hybrid Work: Primarily remote, with occasional in office meetings and on-ground event coverage.