inbound marketing

Buyer Funnel Featured

Exploring the Differences between the Sales Funnel & Buyer’s Journey

If you’ve read our article on buyer personas previously, you would know that the modern customer has changed remarkably. They have an unprecedented amount of information literally at their fingertips. They do not want to be pitched, sold to, manipulated or closed. The majority of your sales team probably can’t even do that even if …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

  We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is …

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