analytics

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to the Information Age, the advent of digital marketing makes wasting half of your advertising budget unacceptable. Modern marketers have made great strides towards data informed decision making, …

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Google Analytics Services

3 Google Analytics Customizations You Shouldn't Have to Live Without

Google Analytics is just one of those tools that every business with an online presence should use, regardless whether they’re large or small. It provides you with powerful web analytics that you can use to measure your marketing efforts, identify online trends and increase your ROI. You can get an amazing amount of insights just …

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