As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses […]
OKRs: How to Set Goals Like Google Read More »
While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move
How to Define KPIs for Your Social Media Reports Read More »
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach is still the most extensive, despite its latest changes. Here are some Facebook statistics to prepare you for 2015.
24 Facebook Statistics Every Marketer Should Know Going into 2015 Read More »
If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing
Infographic: New Realities of Business in Malaysia Read More »
That venerable bastion of journalistic excellence, The New York Times, has recently been under even more intense scrutiny by content marketers everywhere after the leak of their Innovation Report a few weeks ago. I’m not going to go through it here, and if you haven’t read it, you can find some insightful articles at the
Experimentation is more than Just Trying Something New Read More »
Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA) 2010. This will have many implications for companies engaging in digital marketing. Let’s take a look at how it might affect you, the marketer. Disclaimer: Nothing written here constitutes legal advice.
Personal Data Protection Act (PDPA) 2010 – An Overview Read More »
Google released a new Ad Rank formula last year, signaling a fundamental change to how it is calculated. Ad Rank is the algorithm Google uses in AdWords to determine how high your ad will rank and how much you will have to pay per click. Previously, it was calculated using quality score and maximum bid
Understanding Google's New Ad Rank Formula Read More »
Back in 2011, the major search engines – Google, Yahoo! and Bing – got together and decided to unleash upon us Schema.org. This joint effort was initiated to create a structured data markup scheme that can help search engines provide their users with richer and much more relevant information. This shared vocabulary encompasses a wide
Schema for YouTube Videos – Example from a Catering Company Read More »
It’s been a busy July here at CLOUDROCK with a ton of new web design and SEO clients coming on-board. We’re definitely looking forward to the coming Hari Raya Holidays. In the meantime, here’s this month’s list of SEO articles that we would love to share with you.
8 of Our Favourite SEO Articles For August 2013 Read More »
So, CLOUDROCK has been the target of an attempted Negative SEO attack. Interesting, yes? Let me quickly tell you the story.
Oh Look, We're Under Attack! Negative SEO Alive & Well in Malaysia Read More »