Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

  We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is …

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How to Define KPIs for Your Social Media Reports

While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move …

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Online Business in Malaysia

Infographic: New Realities of Business in Malaysia

If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing …

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Experimentation is more than Just Trying Something New

That venerable bastion of journalistic excellence, The New York Times, has recently been under even more intense scrutiny by content marketers everywhere after the leak of their Innovation Report a few weeks ago. I’m not going to go through it here, and if you haven’t read it, you can find some insightful articles at the …

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Schema for YouTube Videos Logo

Schema for YouTube Videos – Example from a Catering Company

Back in 2011, the major search engines – Google, Yahoo! and Bing – got together and decided to unleash upon us Schema.org. This joint effort was initiated to create a structured data markup scheme that can help search engines provide their users with richer and much more relevant information. This shared vocabulary encompasses a wide …

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