Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

SEO Statistics 2017

10+ Verifiable SEO Statistics Every Marketer Must Know in 2017

If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017 …

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An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to the Information Age, the advent of digital marketing makes wasting half of your advertising budget unacceptable. Modern marketers have made great strides towards data informed decision making, …

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Buyer Funnel Featured

Exploring the Differences between the Sales Funnel & Buyer’s Journey

If you’ve read our article on buyer personas previously, you would know that the modern customer has changed remarkably. They have an unprecedented amount of information literally at their fingertips. They do not want to be pitched, sold to, manipulated or closed. The majority of your sales team probably can’t even do that even if …

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What are Facebook Instant Articles & How to Get Started (WordPress)

What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for …

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