Marketing Automation Software is a new class of software that was designed to help marketers move leads and prospects through your buying funnel at scale. Think of it as a customer relationship management (CRM) software for your marketing team. This encompasses several types of functionalities such as email marketing, landing page creation, social media and analytics.
Companies that implement marketing automation software typically experience:
- 107% better lead conversion rate
- 40% greater average deal size
- 20% higher team attainment of quota
- 17% better forecast accuracy