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The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
10+ Interesting Social Media Statistics (Updated 2017)
The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
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