It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean, […]
Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play Read More »
The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise. How do rise above it and get your Facebook posts noticed? Here are some tips. The Best Facebook Post Is… Is Part of a Regular Content Publishing Schedule The guys from AgoraPulse studied over 8,000
How to Write the Best Facebook Posts for Engagement Read More »
The world is becoming increasingly social. 50% of the world’s entire population is already on the Internet, and of those 7.773 billion people, an average of 37% are on social media. We look at some other impressive social media statistics (2017) that can help a social media professional plan their strategies better. Global Social
10+ Interesting Social Media Statistics (Updated 2017) Read More »
One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is to run a social media contest. A few years ago, if you had wanted to run a contest on Facebook, you had to use a third party app. Now, you can just run it on
6 Facebook Contests For You to Try Read More »
General Electric (GE) Social Media Case Study When you think about sexy brands on social media, the last brand that would come to mind would be a bureaucratic 122-year-old industrial company with 305,000 employees. But General Electric (GE) is one of the most exciting B2B companies in social media today. It has been nominated and
B2B Social Media Case Study: General Electric Read More »
What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for
What are Facebook Instant Articles & How to Get Started (WordPress) Read More »
While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move
How to Define KPIs for Your Social Media Reports Read More »
Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the
Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase Read More »