social media

Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play

It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean, …

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social media statistics

10+ Interesting Social Media Statistics (Updated 2017)

The world is becoming increasingly social. 50% of the world’s entire population is already on the Internet, and of those 7.773 billion people, an average of 37% are on social media. We look at some other impressive social media statistics (2017) that can help a social media professional plan their strategies better.   Global Social …

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What are Facebook Instant Articles

What are Facebook Instant Articles & How to Get Started (WordPress)

What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for …

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How to Define KPIs for Your Social Media Reports

While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move …

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Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase

Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the …

Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase Read More »