Fairuze Shahari, Author at CloudRock® Digital Marketing Agency | Asia Pacific - Page 10 of 11

Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

Remove Sales Commissions

Should You Eliminate Sales Commissions Like This UK Company Did?

That’s exactly what Thoughtworks, a software company with over 2,000 employees, did early this year. The company eliminated sales commission and placed all their salespeople on a regular salary. Although I doubt the following can be directly attributed to removing its sales commissions, the head of sales and marketing in London, Gary Barnes, did report

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Increase Website Credibility

How to Increase Website Credibility to Attract More Leads

“99% of B2B buying is about covering your butt,” say the authors of a Mediative study of 3,000 business buyers. This isn’t very surprising (remember the insanely successful tagline – ‘Nobody ever got fired for buying IBM?’). Risk reduction – reducing your prospects’ perceived risks of buying your products or services – is an important

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