Google recently released the latest iteration of its Panda update, called Panda 4.0, late May 2014. It will impact around 7.5% of all English search queries. As an SEO company, we are always asked to explain what it is and the impact such Google updates have on search engine optimisation and digital marketing in general. […]
Google Panda 4.0: Everything the Non-SEO Needs to Know Read More »
The writing has been on the wall for at least the last few months and finally Matt Cutts has come out and said it – guest blogging for SEO is dead. If you have been following Matt Cutts, you know that the Head of Google’s WebSpam team usually picks his words very carefully, and qualifies
Is Guest Blogging for SEO Dead? Read More »
As early as 2001, Tim Berners-Lee, the ‘inventor’ of the Internet, predicted the coming of the semantic web. With Google’s Hummingbird update and its increasing focus on entity search, it seems like we’re not too far away from that coming true. This article will introduce to the concept of entity search (for the purposes of
Introducing Entity Search Read More »
As you very well know, duplicate content is unacceptable online, especially after the Panda Update. So Here Comes Article Spinning… Rather than writing unique and relevant articles week in and week out, some SEOs resort to what is known as ‘article spinning‘. Article spinning refers to the practice of putting articles through a software (called
Article Spinning as Demonstrated by Joey Tribbiani Read More »
Web hosting seems like such an easy decision, but sometimes it can have serious affects on your SEO. In fact, when it comes to web hosting SEO, I would consider it more of a hygiene factor – you won’t get a rankings boost if you pick a great one, but choosing the wrong web hosting
How Does Web Hosting Affect Your SEO? Read More »
One of the things I love about search engine optimisation is that it keeps changing. No one knows for certain Google’s algorithm, so the SEO community constantly conducts experiments. These SEO experiments are then published, shared, commented on and recreated to help us gain even more clarity.
The Life of an SEO is Full of Experiments Read More »
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with
How Bloggers Can Keep Their Advertorials Google-Compliant Read More »
It’s official! Google has just released their latest update of the Penguin algorithm – Penguin 2.0 (official). We’ve been sitting on the edge of our seats over the past few months not knowing what to expect. But so far things have been looking good for us as our site has seen increased rankings across the board.
Google's Penguin 2.0 has Arrived! Spam Report Form also Released Read More »
It’s hard to talk about search engine optimisation without the issue of PageRank coming up. Some specialists consider it to be the be all and all of SEO and track it religiously. The team here at CLOUDROCK belongs to the other camp – it’s nice to know but not something we’re overly worried about. However,
What is PageRank and Why You Shouldn't Care So Much Read More »
If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie-cutter SEO packages.
The Problem with ‘SEO Packages’ Read More »