Content marketing is one of the most effective strategies in this digital age. However, there are many misconceptions about it and not every company is doing it right. We look into some of the more common mistakes that content marketers make. 1) No Content Marketing Strategy Huge amounts of content are being created online every minute, […]
6 Content Marketing Mistakes to Avoid Read More »
We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to
Understanding the Main Updates to Google’s Quality Guidelines (2018) Read More »
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply
What are Buyer Personas? Definition, History & Benefits Read More »
When putting together your content marketing mix, one of the main pillars of support should always come in the form of content curation. Content curation is by definition the process of finding, modifying and repurposing available content – in any form – and subsequently presenting them in a form that benefits your target audience. In
Why Do You Need to Curate Content? Read More »