As of April 2014, Google announced that the latest iteration of its ubiquitous Google Analytics web analytics platform was ready to be brought out of beta and into the limelight. Unsurprisingly, it didn’t exactly set everyone’s imagination afire here in not-so-analytics-obsessed Malaysia.
For the typical business user, the first difference you would spot is the change of terminology – ‘Visits’ are now known as ‘Sessions’ and ‘Unique Visitors’ are now known as ‘Users’. As you will soon find out, this change in terminology is part of a move towards a more integrated understanding of user behavior.
We’ll go through some of the main differences between Google Analytics (GA) and Universal Analytics (UA) after the jump.