Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions […]
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As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses
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While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move
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