online advertising

8 Common PPC Mistakes B2Bs Make

1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an in-depth understanding of the motivations, drivers and pain points of your buyers. They are an invaluable tool for many communication and marketing activities, including PPC campaigns. When you understand your audience, you know which corners …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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What is Quality Score? A Quick Introduction for Marketers

If you have ever done any search engine marketing or pay-per-click advertising, then you will undoubtedly be familiar with the term Quality Score. Your Quality Score is one of the factors that make up your Ad Rank (the other two being the maximum amount you’re willing to pay for a click and your competitors’ bids). …

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