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Digital Marketing Roundup: Jan 2017 Edition

Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject from Kissmetrics. It looks at how e-commerce sites can use attribution modelling to better track their marketing effectiveness. Read the full story Facebook Doesn’t Tell …

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Online Business in Malaysia

Infographic: New Realities of Business in Malaysia

If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing …

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