There are no easy answers when it comes to the matter of conversions in eCommerce. Conversion rate optimisation is a task that involves not only marketers but also developers and designers. CRO is a complex of measures: ameliorations in UX/UI, experiments with content, seeking ways to improve core web vitals of an online shop, adding […]
How to Optimise Your Online Shop for Higher Conversion Rate Read More »
The smartphone is the new computer, and the trend doesn’t seem to be changing soon. The necessity for mobile compatibility is on an inclined plane, as the masses are more likely to view your website for the first time on their mobile phones. You want your target audience to be impressed, not dissatisfied by a
Mobile Optimisation 101: Surefire Techniques To Boost Your Mobile Rankings Read More »
We believe that inbound marketing is one of the most effective marketing strategies that most companies can adopt today. Inbound marketing and its focus on content and value fit in well with how the modern consumer researches and purchases. However, we will also be the first to admit that the inbound methodology may not be
Is Inbound Marketing Right for Your Company? Read More »
Content marketing is one of the most effective strategies in this digital age. However, there are many misconceptions about it and not every company is doing it right. We look into some of the more common mistakes that content marketers make. 1) No Content Marketing Strategy Huge amounts of content are being created online every minute,
6 Content Marketing Mistakes to Avoid Read More »
So, you have taken our advice and decided to subscribe to a web maintenance package after all. The next step is finding out which elements of a web maintenance plan are important to you and which are not. This article attempts to look at some of the more common services that most businesses in Singapore need
7 Things That Need to be in Your Web Maintenance Package Read More »
As a digital marketing company that focuses on search and social media management, we spend a fair amount of time preparing and analysing reports for our clients. We have standard social media reports that are suitable for most clients but we are also able to customise our reports to each of our clients’ requirements. The
Breaking Down Our Facebook Metrics Reports Read More »
Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in the search engine results page is to create links using your target keyword as your link anchor text and point them to your main website. But doing that may get you clubbed with an over-optimisation
Black Hat Tactics That Will Get You Deindexed in Google Read More »
Here at CloudRock, we are huge advocates of inbound marketing. We believe that one of the best ways to get customers is to continuously create valuable content to build your credibility and gain their trust. What is Inbound Marketing? Inbound marketing is a type of marketing strategy that utilises many different forms of pull marketing
5 Benefits of Inbound Marketing Read More »
Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an SEO company in Singapore, we have our hands full trying to stay ahead of these algorithm changes. One of the ways we do that is by understanding and examining the SEO ranking factors of each
7 SEO Ranking Factors Every Manager Needs to Know Read More »
It took a while but you have managed to get yourself a beautiful new website for your company. Congratulations! So, what happens now? Are you just going to leave it untended in the wilderness of the Internet? We hope not. A modern website is not a static affair. Every website needs to be maintained, updated and protected.
6 Reasons Why Businesses Need a Web Maintenance Plan Read More »